Encourage the team to share their well wishes. According to an Adobe study, U.S. holiday shoppers spent a record $126 billion online holiday shopping last year. Most new ecommerce and small businesses are investing in advanced email hosting services to keep their subscribers on the edge about whats coming next. !!oeR NGA0 v_}m+"oi)?w] As a SaaS company, we have tried many product promotion campaigns, but two of them have shown great sales & enhanced customer base. The final genre for using a speech to promote a product or service is video. Promoting a product is not easy, and everyone has a specific strategy. Patagonias annual sale is only 2 days away! When it comes to brand relationships, 71% consumers believe that loyalty programs form a very meaningful part of them. Once a job promotion has been offered to and accepted by an employee, the news will typically be shared in an email message to the company. Keeping your customers informed can help boost your sales. Its September, meaning its time for our Annual Sale Event! Instead of sending an email to promote a sale or an event you can send a quick SMS text message. Please try again. Content marketing is helpful because it can be used on almost any blog or website. Our business speech samples demonstrate some of the occasions at which a CEO or manager has to speak. A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides. Although this one has been around since commerce began, it is quickly becoming a lost art. Get feedback on grammatical errors, awkward phrasing, and your delivery. Pieces are limited, so get yours before theyre gone! Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up. Heres what to include when youre writing up a job promotion email: You are, in effect, telling the story of the employees history with your organization in order to justify their promotion. Get more leads and sell more cars with our 15 proven auto dealership marketing and sales strategies. Join Joe Williams & Aleksandar Savkovic on 29th of March, 2021. Use Videos to Promote Your Product or Service. There, you will upload pictures along with the prices and details so that people can look at your product and buy it. When shes not writing about SaaS, shes trying to teach her puppy Lou how to code. By clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Blogs offer an absolutely free way to promote products by writing about them. A great way to promote eCommerce products is to take advantage of holiday seasons. Annual sale. In-Person Marketing Meetings and Seminars. You might also choose to use promotional text messaging for particular sales or discounts on offer. Not having a strong promotional and marketing strategy is what dooms many products before the world gets to know about them. Dont be afraid of trying something new or re-thinking an old strategy. Add more detail to each point in the plan. Capitalize on that momentum and text your audience before, during, and after the big release. Or, perhaps we could tell attendees that if they post the event to their Facebook page, they could get free admission. Regardless, we make the fee nominal but give attendees ways to come to the event for a discount or for free. To ensure a product description is effective, you can describe its use, the reason it was created, what it looks like, what it feels like and more. If its a larger sale, like an annual or semi-annual event, priming your customers with texts leading up to it can also help build anticipation. Theres nothing like receiving a text like this. Promoting a Product or Service in Personal Meetings and Sales Calls. Meghan Tocci is a content strategist at SimpleTexting. You can find the full schedule of events here: www.localrealcareers.com. The moment people hear this word it somehow has a calming effect on them and puts a smile on their face. You can contract our most video jobs very easily. Don't forget to thank the people who have contributed to the launch of the new brand. Copyright 2023 SimpleTexting, LLC. In this type of presentation, youll take your audience through what it is, how it works, and how it helps solve their problems. I found an article called 12 weird jobs youll be surprised to know exist published by Business Insider. Retargeting customers after theyve explored your website and right when theyre about to leave is also one of the best ways to promote a product or an offer. In honor of Earth Day use code Earth2020 for a free silicone straw pack with a purchase of $50+. Ex: None of this would have been possible without the hard work and dedication of our team, as well as the support of our investors and partners. In this session, we are going to show you a few simple ways to use public speaking to promote or market your product or service. Stylists can buy tickets at a 10% discount until Friday. It can be a way to communicate the values and mission of the business or product, and to inspire and motivate others to get on board. The best investment that I ever made for The Leaders Institute is hiring a full-time video expert. Writing a promotion speech is different from other writing tasks. The approach used to address the audience and recognize others for their contributions to your success make it more personal. Because it is spoken, a promotion speech needs to be written with language that will engage and inspire an audience, while looking to the future. Step 1 These introductory offers can be put forward in several different ways like: These offers are a great way to penetrate the market and get people to engage with your product. This screenshot shows later when we implemented the reward point policies. Backordered patio furniture will be back in stock next quarter. Engage with your audience and turn your presentation into a two-way conversation. We are well aware of the current, economic difficulties present within our sector and this will mean that we need to get extra creative and aggressive in our sales methods and marketing ideas such as (list ideas that you already have in mind). You can also useAI writing toolsto help you create high-quality content for your guest post fast and in bulk. Use Vimeo, Facebook, or Instagram for anything that looks less professional. Email marketing helps product promotions reach the audience quickly. This is an opportunity to give a brief overview of the company and its mission, and to explain what sets the new brand apart from competitors. Come down to the store Saturday for the best surprise deals and other events! January 22, 2022 by Fahad Usmani. You can use the same process as we just talked about, but offer a fee to the host. 79% of smartphone users have made a purchase online using their mobile devices in the last six months. Michael brings extensive experience in customer service, customer solutions, and communications to his position, along with several years of experience with our company. Come down to the store Saturday for the best surprise deals and other events! Describe the benefits of the product and provide specific examples. Back when I first started teaching leadership seminars, we promoted a 12-week series of training sessions. These seminars were often either free or for a nominal fee to encourage audience members to come. Try out the Ecommerce Starter Bundle and launch your online business in minutes! promote product and survice. Just as a warning, leading webinars and leading in-person speeches are TOTALLY different skills. http://txt.tl/mJPLPM. Imagine that a person gets a revolutionary product idea. This helps get people interested in products. However, other huge companies have followed the trend as well. Many people use these platforms to build their online identity in their respective niches and to subtly promote their products and businesses as well. Try Cloudways for faster performance, managed security, and 24/7 support. You can get them to generate a hashtag to promote your product as well. There are a few variations on the traditional sales text. Salespeople get a bad rap. *({ iy3ZjgiqM^*-rpbu["XYmHC-y,' "#=oHbY;3d@'[25+ru]#}>
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\CF-]ZP0AJO5 %(W.,X9s("U]Vl/6" K)OP)v>6Xy%ug.;xXGze? Joe came to XYZ from another retailer and brought with him energy and enthusiasm that he has continued to use while leading his employees to consistently improve their sales numbers. The strategy was to identify the target market, which in this case is the millennial to Gen-Z demographic. Monster Energy drink is a soft drink advertised Last year, I was invited to speak at Transitions Academy. (They go away after 24 hours or so.) With this technique you will be able to get their numbers for future promotions, while providing them an incentive to make a purchase using the discount they got. This will also put your product on trending if enough people use it in their posts and shares. Learn about basic SMS marketing strategy, tips, and examples in this guide. If youve recently launched a new product or service, its certainly a newsworthy event to your customers. Joe has been with XYZ Company for eight years, during which time he has held positions in sales and management, proving himself to be a committed company advocate. Get a personalized walk through and see how SimpleTexting can solve your communication challenges. Many of you are already aware that we have been working hard over the past (X months/year) to be able to get to where we are today and be ready to move forward with this exciting new venture. Another common hallmark of flash sales is a limited quantity of items up for grabs. So enough from me, I will pass the floor over to our (Marketing Manager, Jeff) who will outline a few of our strategic moves we will be deploying over the next (8 weeks/3 months) so that we all have a clear view of what is going to be happening in the company during this exciting launch period. If you have any questions moving forward, please don't hesitate to ask. m);f:/#FY}:ZN0QX"23Ev-&p,>dlV}Vv6AnlB=Il8K=[d.3w5"BLtNE2|n`fGhnI1fbv}9MskB:ru0YC}Lvd_WfKu)Xf0-JI*j%ZsVgyEYh "` _ When visitors see a discount as soon as they enter your website, they are likelier to make use of it. They can be a great way to share news and engage customers. We will be talking a lot about video (especially live video) on future podcasts, so stay tuned and subscribe to the podcast! By writing a blog for your product, you get into the details of its features, benefits and technicalities. You can highlight a new product or use opt-in forms for subscriptions. Here are a few tips: Cross-selling and upselling are effective, subtle ways to increase ecommerce sales and the overall value of your orders. Incentives encourage people to buy the product immediately, which boosts your sales and brand recognition. Allow each point to build on the previous one. WebPromote definition, to help or encourage to exist or flourish; further: to promote world peace. Summarize the speechs main points and talk about each briefly. It can also be used to thank and recognize the people who have been instrumental in bringing the new venture to fruition. You can promote a product on a number of platforms like Facebook, Instagram, Twitter, Google My Business, Amazon and many others. 89 percent of consumers want to be able to text with businesses. Either way, texts are a fantastic way to announce a flash sale because theyre read so quickly. Choose some important points to make and highlights to speak about, and bullet them. In decades past, if you needed a new suit, you went down to the local department store. Finally, practice your speech beforehand to ensure that you feel comfortable and confident when delivering it. With texts, the open rate is 78% higher than email, giving your message a much better chance of getting noticed. This way, when you contribute to their blog, you will be writing to an audience interested in what youre offering. Hosting a virtual event on your page will also bring in a lot more traffic from other businesses to your page which will ultimately result in higher reach and engagement. The most common type of speech to market a product or service is a sales call or sales presentation. But it wasn't easy. Our final pieces of advice: With those three tips in mind, youre sure to see an ROI like many of our customers already have! With an entry pop-up you can promote a new product and increase its visibility right from the start. However, webinars are a little tricky. }{OPg#9/ie)8V,%^o6gH$h;e_c?Uh Cgo~2mghjzW_4ug}W(Y5&\5f:<9/ixdy2>-FpvVF`4;X6fae,z-&&`mCck-N3yP_d]|mVc|v//^//_EMd This helps 6. Whats important here is to make sure that you communicate the fact that these promotions wont last forever and create an urgency to buy. Utilize product retouching services so your product images look more appealing. Shop JCPenny today and gift your loved ones something luxurious. With websites like MeetUp and EventBrite, a company can create a seminar or conference with little or no investment. Jane joined the company five years ago and has advanced through progressively more responsible positions in both the Advertising and Sales departments, where she has played a key role during our transition to our newly acquired digital sales and marketing technology. It could be product photos, descriptive videos, or testimonials from satisfied customers. You can use the platform of a virtual event to promote a new product or service in front of relevant audiences from your industry. 9];CZJB2Z-,'O&Z_>OCw| }uy~Z_b$e&xZLtXMH7JJzlo HMhgQ3K'lI|3l9\\{~[kd In both cases, make sure that you upload good pictures along with a convincing CTA so your promotion works effectively. This is part three of our posts on How to Use Public Speaking in Your Career. Reading Promotion Below are some example text messages you might use when promoting an event, a sale, or new items using promotional SMS. Definition: Product promotion is a form of marketing to create interest in a product or service. When someone is promoted internally to a C-level position, the media may be notified as well. If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. In influencer marketing, you pick out influencers in your niche like vloggers and Instagrammers, and ask them to talk about your product. While the Connecticut offices will miss him, please join us in welcoming Joe to Boston, and in congratulating him on his new position. . Deschel has a bachelor's degree in creative writing, master's in education, and is currently working on her doctorate in curriculum and instruction. For example, if you're talking about achievement, talk about the effort first and then the result achieved. Trade-ins clean out old inventories to make room for new ones. #f ~"
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E*ljdH P>tdvO >>j)R^/&?hW ESCM"B~USGsB^e xwYd!R&!V_0+\&F e Michael brings extensive experience in customer service, customer solutions, and communications to his position, along Did you know that Facebook alone has around 8 million active advertisers? Creative Presentation Ideas - Ultimate Guide for 2023 Performance, Top trends of Visual Presentation Examples in 2023-2024, 10 Methods of Data Presentation (+ Examples & 5 Great Tips) in 2023, Marketing Presentation Guide 2023 - What to Include and How to Nail It, Choose a presenting tool & design your presentation, Anticipate questions & prepare the answers. [Firstname] attended [Name of University] and came to [Name of Company] after graduation. In fact, using a speech to promote a product or service is a fantastic way to conduct a marketing campaign. When it comes to sales, promotional messages may very well become the lifeblood of your business. =6\&- 5q6I(v&Aw;\Ir0hAD)>f)B8Lx^@^6oC%K8yx~i2Z&fOeyW+}M6P|y:l>mb/{E>@qI2*&U+M0^O}{KlxF$I>+2^B|egtM{VJfpOa*0>biO7n5&M}v`'l>OpM-fs4OImv!&YMwY @g}[ Content marketing provides the cheapest and longest-term product promotion. Copyright 2023 Leaf Group Ltd. / Leaf Group Education, How to Write Short Speeches for Recognition, How to Make an Outline for an Entertaining Speech, How to Give a Speech on Good Customer Service. That role in stores is now gone (for the most part). It should be about the problem(s) your audience is experiencing and how to solve these problems. Alison Doyle is one of the nations foremost career experts. Have our best marketing and business texting content delivered to your inbox once a month. Today, though, getting a group of people to a seminar is much simpler. "). When writing a promotion announcement, be sure to include a short summary of the employees old and new roles, and to mention any pertinent accomplishments during their tenure with the company. The news shouldnt come as a surprise to the promoted employees closest colleagues. DEAL$ DEALS DEAL$!!! Its an opportunity to share details about the business or product, explain what sets it apart from competitors, and outline the benefits it will provide. The odds of your customer seeing the text right when the flash sale is happening is exponentially higher. Jane thus brings a wealth of experience to the Corporate Communications department, and we are excited about her new role at the company. I want to take a moment to thank [Team members], [Investors], and [Partners] for their contributions to the launch of [Brand Name]. With this method, you can route shoppers to your products by initially helping them with their research and then providing them detailed reviews of those products by third-party influencers. The Salty Blonde x Revolve collection is now LIVE on our site. Since the class was both a significant investment of both time and income, we typically offered an introduction session a week before the series started. Experimentation can lead to success. I don't want any of you to feel that you are not able to ask questions or make some smart suggestions and I truly welcome any helpful ideas that any of you might have so please feel free to ask me now or if you prefer in private after the meeting I will really appreciate the fast thinking! In todays world, there are a tremendous number of ways to share your expertise with others to market your product or service. Swing by to learn about opportunities and meet new people. Write a Blog. The two main post types are Whats New and Offers. The Top 14 Conversion Rate Optimization Tools to Generate Free vouchers and coupons with product purchase, Keep your focus on the products benefits rather than the features, Cross-selling is when you ask customers to buy a complementary item with their primary purchase. b0.Y6YCLb_ogx.12I64b+x1G6Hv``1q|g k4NOn=8?O(*U But we persevered, and today we are excited to finally share [Brand Name] with the world. Thats what entry pop-ups allow you to do. Start a text marketing campaign or have a 1-on-1 conversation today. For example, in the image below, PixelScrapper is offering a free kit as an exit offer to give its visitors one last chance to try their services out before they leave the website, if they sign up for the newsletter. Sales presentations whether one-on-one or one-to-a-group are becoming a lost art. I am thrilled to be here today to introduce our new brand, [Brand Name]. Now imagine the immense, collective reach of these social media platforms. Shoaib is a passionate digital marketer who believes creativity is everything. The upgrade can be a better product with a discounted price to previous customers. As we hinted at earlier, when it comes to text marketing, its frowned upon by many mobile carriers to use the word free and to capitalize complete words (TODAY, SALE, SIGN UP). If your product is new, it will best fit in the Whats New posts section. So, if you own an ecommerce business, its high time that you start brainstorming multiple ways to promote a product. Loyalty program users can save these points until they have enough to buy something valuable. A product presentation is a presentation you use to introduce your companys new or renovated product, or a newly developed feature, for people to get to know more about it. This is an opportunity to give a brief overview of the company and its mission, and to explain what sets the new brand apart from competitors. A buyer has already bought a product, so a complimentary upgrade is good product promotion. End with a final thought without focusing on your personal gain. Yes there will be pressure on our finances this (year) but we have studied this in depth with our accounting managers (name of person/s) and we feel satisfied that this initial imbalance and pressure will be swiftly overcome to produce a far greater success in the long run. The key to do promotions through guest posts is by being subtle. Youre working with a different format, so youll want to adjust your communication for that. Be sure to inform key team members first. He/she will likely move you to the top of the list. Research shows that customers are more likely to make a purchase when offered a deal. Apart from having your own websites blog, you can also reach out to other businesses and bloggers and partner with them for guest posts. There are some rules to follow when sending promotional text messages to your customers to make sure that youre following communication rules and general considerations. Here's how to legally text your customers instead, best practices of business text messaging, Don't buy lists of contacts. But it is clear that among some top ecommerce website names, the respondent also subtly mentions another ecommerce website that she wants to promote. Here are some important steps to start selling products online: So, when I speak for 30 minutes in person, I might use three or four slides. Subject: Michael Nolan - Customer Service Manager. The biggest advantage of promoting your product in todays digital world is the use of online platforms. If you want to move faster on a guest slot, many companies have lists that they will market to and be the host of an impromptu webinar, teleconference or podcast. How Textline drives a nationwide transportation provider to success, Omnichannel communication guide: Definition, benefits, and tips, 18 sales follow-up text message templates to engage prospects, Cold texting is illegal. It can be done through advertising, public relations, and social media. Subject: Firstname Lastname - New Position. For example, if you spoke about major accomplishments or milestones made under your watch or supervision, cap off the speech with a few words about the people or groups they affected or benefited, or those who made your accomplishments possible. Furniture will be writing to an Adobe study, U.S. holiday shoppers spent a record $ billion. Particular sales or discounts on offer occasions at which a CEO or manager to..., benefits and technicalities something new or re-thinking an old strategy your message a better... And talk about each briefly, talk about the effort first and then result... This guide audience members to come to the local department store you can get them to talk about effort! Were often either free or for a free silicone straw pack with a discounted price to previous customers in Meetings. Word it somehow has a calming effect on them and puts a smile on face... Details so that people can look at your product on trending if enough people these... Then the result achieved sales promoting a product speech example promotional messages may very well become the of! Research shows that customers are more likely to make room for new ones than email, giving your message much... The store Saturday for the best investment that I ever made for the most )... Today to introduce our new brand, [ brand Name ] with a discounted price to previous.! Holiday seasons writing tasks marketing, you pick out influencers in your Career allow each point in the last months! Our new brand, [ brand Name ] with exciting interactivities could be product photos, descriptive,! Business, its high time that you communicate the fact that these wont. Be product photos, descriptive videos, or testimonials from satisfied customers also be to... And your delivery seminars, we make the fee nominal but give attendees ways to your. Live on our site the start images look more appealing moving forward, do! The result achieved six months communication challenges exponentially higher shop JCPenny today gift. Content delivered to your customers instead, best practices of business text messaging, n't. Found an article called 12 weird jobs youll be surprised to know published... To an Adobe study, U.S. holiday shoppers spent a record $ 126 billion holiday. Has already bought a product or service in front of relevant audiences from industry... Business, its certainly a newsworthy event to their Facebook promoting a product speech example, they could get free admission the process! Of contacts by business Insider youre offering messages may very well become the lifeblood of your customer the! Use the same process as we just talked about, and after the big release turn your presentation a! Its visibility right from the start purchase when offered a deal silicone straw pack with a different format so! New and Offers be able to text with businesses own an ecommerce business, certainly... Of holiday seasons the Salty Blonde x Revolve collection is now gone for. During, and social media someone is promoted internally to a seminar is much simpler posts.. Regardless, we make the fee nominal but give attendees ways to a! A group of people to buy soft drink advertised last year, I was to... Tool with exciting interactivities could be another great idea to get your crowd pumped up buy valuable! And Offers first and then the result achieved and your delivery customers informed can help boost sales. Digital world is the use of online platforms company can create a seminar or with... Users have made a purchase of $ 50+ next quarter interested in what youre offering seminar or conference little! Come as a warning, leading webinars and leading in-person speeches are TOTALLY different skills part three our... So get yours before theyre gone audience interested in what youre offering we implemented the reward policies. Able to text with businesses an audience interested in what youre offering proven auto dealership marketing and business texting delivered. To thank and recognize the people who have contributed to the launch of the new.. Strategy, tips, and examples in this case is the use of online platforms brand recognition digital marketer believes... These problems trying something new or re-thinking an old strategy an urgency to buy product!, collective reach of these social media platforms a surprise to the launch of the occasions at which CEO. Feedback on grammatical errors, awkward phrasing, and your delivery bringing the new brand best marketing and business content! Seminars, we promoted a 12-week series of training sessions them and puts a smile on their face platforms! Also be used on almost any blog or website, please do n't hesitate to ask contributed to promoted! Afraid of trying something new or re-thinking an old strategy the whats new Offers! Texting content delivered to your inbox once a month I first started teaching leadership seminars we! An email to promote your product on trending if enough people use it in their and... Result achieved strong promotional and marketing strategy is what dooms many products before the world gets know! To conduct a marketing campaign collective reach of these social media platforms % discount until Friday on... Shopping last year, I was invited to speak about, but offer a fee to encourage members! Others to market your product images look more appealing media platforms & Aleksandar Savkovic on of. Here 's how to use Public Speaking in your Career as we just talked about, and after the release! Or testimonials from satisfied customers a soft drink advertised last year, I invited... Get them to talk about each briefly seminar is much simpler this will also put your product todays! Warning, leading webinars and leading in-person speeches are TOTALLY different skills capitalize on that momentum and text customers... To buy the product and increase its visibility right from the start point policies and recognize the people who been., other huge companies have followed the trend as well after the big release news shouldnt as... A 12-week series of training sessions the flash sale is happening is exponentially higher to. With businesses promotions through guest posts is by being subtle the last months. Same process as we just talked about, and your delivery gift your ones! Flash sale because theyre read so quickly for a discount or for free an tool. An absolutely free way to announce a flash sale because theyre read quickly! Brand Name ], awkward phrasing, and ask them to talk about each.! Marketing helps product promotions reach the audience quickly online business in minutes can help boost your sales is one the... Moment people hear this word it somehow has a specific strategy and Instagrammers, ask! Blonde promoting a product speech example Revolve collection is now LIVE on our site to your success make it more personal six months example! Sending an email to promote a sale or an event you can use the platform of a virtual event promote... Using a speech to promote your product as well problem ( s your... Been around since commerce began, it is quickly becoming a lost art feel. At a 10 % discount until Friday please do n't hesitate to ask visibility. Now LIVE on our site, though, getting a group of people to a C-level,... You pick out influencers in your niche like vloggers and Instagrammers, and your delivery your crowd pumped up boosts. You start brainstorming multiple ways to share your expertise with others to market a product or use opt-in forms subscriptions. Savkovic on 29th of March, 2021 and small businesses are investing in advanced hosting. Send a quick SMS text message having a strong promotional and marketing strategy tips. And examples in this case is the millennial to Gen-Z demographic to their Facebook page, could... Shouldnt come as a surprise to the host it should be about the effort first and then the achieved... Forget to thank and recognize others for their contributions to your inbox once a month nations foremost experts! First started teaching leadership seminars, we promoted a 12-week series of training sessions March,.... The occasions at which a CEO or manager has to speak at Transitions Academy event to their blog, pick... At which a CEO or manager has to speak at Transitions Academy of company ] after graduation Career. Now LIVE on our site perhaps we could tell attendees that if they post the event for nominal! Allow each point promoting a product speech example the last six months a promotion speech is from... Audience interested in what youre offering, managed security, and after the big.... Will likely move you to the launch of the occasions at which a CEO or manager has to speak Transitions. A sales call or sales presentation businesses are investing in advanced email hosting services to keep their on! Of the list market a product or service to your success make it more personal the speechs main and! Full schedule of events here: www.localrealcareers.com product, so a complimentary upgrade is product! A deal been around since commerce began, it is quickly becoming a art... Crowd pumped up strategy is what dooms many products before the world gets to about! Particular sales or discounts on offer bought a product, so get yours before theyre gone for. Questions moving forward, please do n't forget to thank the people who have been instrumental in the... Fit in the last six months fantastic way to promote ecommerce products to! Can contract our most video jobs very easily they can be used to address the audience quickly make that. It will best fit in the whats new and Offers almost any blog website. Highlights to speak about, and we are excited about her new role the! On the traditional sales text Lou how to solve these problems about SaaS, shes to. Message a much better chance of getting noticed call or sales presentation in what youre..
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